Can We Measure Media Impact? Surveying the Field |

By David Dufresne, 30 October 2015 | 401 Visits

More and more news outlets rely on philanthropic funding. With such come new questions about the effect that media content has on citizens and policymakers. Traditional metrics, most observers agree, are insufficient. But the value of alternative metrics is an open issue.

Two scholars analyze an array of current approaches to gauging whether and how news organizations make a difference in the world.

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